We help Aspiring Cake Biz Owners
transform their passion into income by teaching them what most Aspiring Cake Biz Owners don't know - how to run a thriving cake BUSINESS.

Even if you're only getting started.

Sign up for £27/month or SAVE MONEY 
by buying annual for £270/year.
Please note: Subscription includes vat @20%
Please add your name to our WAITLIST to be notified by e-mail, as soon as we re-open our doors to The Cake Circle.


  • You're tired of feeling frustration, despair and even imposter syndrome as you struggle to keep up with orders, and deal with frustrated clients who don't see your value.
  • You're struggling to find customers (or the right kind of customers) because you don't know how to communicate what you do best.
  • You're afraid to price your cakes too high (or too low).
  • You're confused about how to market yourself online and don't want to hire a designer.
  • You're fighting to make enough money to keep the business afloat but don't want to give up on your dream...
What if there was a way to stop the hamster wheel? What if you COULD figure out exactly what is preventing you from thriving - a proven roadmap to take you from struggling baker/decorator to successful Aspiring Cake Biz Owner?
Imagine a month's worth of orders, priced at a cost you are delighted with and are dying to start fulfilling.

Your workstation is calm instead of cluttered. Your day is spent focused on the work rather than fighting fires. Instead of uncertainty and stress - you are calm and relaxed. You have planned your upcoming orders out perfectly, with plenty of time to spend stress-free quality moments with the family too...

You have a long list of clients raving about your talent and professionality. They know exactly what to expect. Instead of struggling to pay the bills month to month there's ample income for treats, special memories and most of all - peace of mind.

Instead of receiving criticism for the time you spend baking and creating, your loved ones now actively encourage you to take on more work. They know your contribution is making a difference to your well-being. They've gained back their quality time with you too. You are surrounded by encouragement, praise and excitement for the future.

When a situation arises that you don't know the answer to, you have a whole community of Aspiring Cake Biz Owners
and Industry Experts at your fingertips...

It's time to get more cake orders to design, while getting paid properly as a professional Cake Decorator & Home Baker!

Sign up for £27/month or SAVE MONEY 
by buying annual for £270/year.
Please note: Subscription includes vat @20%
Please add your name to our WAITLIST to be notified by e-mail, as soon as we re-open our doors to The Cake Circle.

Hi - my name is Karen MacFadyen and I am a Cake Coach.

There's a glaring problem I've noticed in the cake and baking world...

Most cake decorators who try to uplevel their hobby into a proper business are confident and highly-skilled as bakers...

...but they've never developed the business skills needed to get organized, ask for money and get paid their true worth.

And without the right objectives, intentions or help this can lead to a painful sequence of events:

Guessing prices, Discounting and Price Wars – all of which undervalue your time and talent.
Taking on WRONG clients and filling ANY orders – creating exhaustion and frustration for a skill you once loved.
Sitting and waiting for new orders, rather than having potential customers come to YOU!
Or having a completely full order book, working until the early hours of the morning and realising you still are not making any money for your troubles.

When this happens, you haven't created a business... you've created a nightmare that you can't possibly enjoy.

THIS is why I created The Cake Circle.

This day and age everyone is told they can launch a business - but as 50% of Aspiring Cake Biz Owners have sadly found out - this is lie.

Without the business skills and knowledge needed to RUN your business, it won't MATTER how talented and passionate you are - you're still likely to crash and burn.

Enough is Enough.

The Cake Circle is a safe place where Aspiring Cake Biz Owners
just like you learn the skills and strategies they need to make their business thrive. A place where experts in the industry will guide you gently in the direction you need to go - answering any questions along the way. Somewhere to learn about craft, business, and mindset skills and get the support and companionship you need – especially if you work from home alone.

Who is The Cake Circle Membership for?

It is for someone who...

  • Adores what they do. But is nervous about pricing, marketing and selling.
  • Would love to know how to earn more and work less hours.
  • Feels like they are guessing when it comes to working out costs. Is unsure what to include for their time.
  • Is heartily sick of bargain hunters expecting custom creations for the price of a supermarket cake. And does not want to give their work away for peanuts.
  • Is afraid to overcharge and lose the opportunity to a competitor.
  • Is unsure just how to get raving fans.
  • Is unclear how to get new customers or even how to get old customers to order again.
  • Wants to become more visible and look professional at the same time. But is unsure how.
  • Needs help with their brand — and how to market themselves too!
  • Would love to have the support of an expert giving them guidance every month.
  • Needs support from understanding people to deal with unintentional dream crushers - friends and loved ones who see their dream business as just an expensive hobby.
  • Would love some encouragement and companionship from people who know exactly what they are experiencing. Think how helpful a pep talk is to keep you in a positive frame of mind!
  • Is looking for a place to ask questions and get answers on everything baking and cake business building. And have a few laughs, too.
  • Appreciates that there is a lot more to building a business.
  • Wants to increase a positive mental attitude to attract great things into their day to day lives. Realizes that this could impact their working day plus have a ripple effect into their home lives and loved ones too.
  • Is willing and eager to learn new things.
Sign up for £27/month or SAVE MONEY
by buying annual for £270/year.
Please note: Subscription includes vat @20%
Please add your name to our WAITLIST to be notified by e-mail, as soon as we re-open our doors to The Cake Circle.
What is included in the Cake Circle Membership?
  • An Expert Master Class a month
    We have experts literally clamouring to come and be part of this. What makes this membership extra special is the fact that you will be able to ask questions of the experts, rather than just listen to their expertise. This is perfect for any cake decorator wanting to move the needle on their business. All sessions will be recorded – so you can catch up any time.

    Experts already lining up are:
  • Branding and graphics
  • Allergens
  • Cookie business online
  • Food Photography
  • Organizing money
  • Pinterest
  • Sales and Confidence
  • Social Media for Food Industry
  • Video photography
  • Work Life Balance
  • Canva
  • Running a bakery/cafe
  • Legal help
  • Food packaging/labelling

And these are for starters - there are lots more on their way and a few special surprises already in the membership awaiting you too!

  • A 'Lucky Dip' Session Monthly
    This could be a craft demonstration, a  spotlight, a mindset session or hints & tips for your business.
    All sessions are helpful, illuminating and a brilliant aid for any cake business owner. 
  • A Business Skill Session (monthly)
    Get hints and tips along with fresh ideas from our qualified business coach Karen. Save time and money discovering shortcuts and gain confidence whilst you grow your cake business too. 
  • Done for You graphics
    If you would love to have a professional look to showcase your bakes on your social media platforms, use our templates and insert your own photos. This will save you a lot of time and energy too. (Or hiring a graphic designer which would cost much more than our monthly subscription!)
  • A 'Coffee with Karen' session a month
    This is your opportunity to meet with other members and ask any questions that you like. At the end of the day, working on your own from home can be a lonely business. How nice to have some understanding people to chat to and get their thoughts and ideas too.
  • Access to our Graphic Designers and Virtual Assistants (on a first come first served basis) who can get you unstuck with professional personalised leaflets tailored to you, plus logos, websites and more. All at an affordable exclusive membership rate.
  • A private Facebook group specially for The Cake Circle Members
    This is a place to hang out with other members and get support and encouragement. Some of our cake-loving guest experts are available in this private group too. Answers to your questions are fast and easy. We don't want any of our members stuck on their journeys.
  • Access to our Lite Membership Level - Cupcake Party HQ
    All members get access to Cupcake Party HQ as part of their membership too. You can create a second income stream beyond bespoke celebration cakes and have great fun while doing so. This enables you to accelerate your income when you discover how to efficiently run local parties.
  • Monthly discount codes for your supplies
    Get a discount for your baking and cake decorating with our discount codes to your favourite equipment warehouses online. We already have CakeCraftWorld (10% discount UK) and The Cake Decorating Company (10% discount UK) - with ongoing discounts for our Cake Circle Members. And more are being added too.
I think you can agree - there is a huge amount on offer with The Cake Circle membership for any aspiring cake decorator/home baker wanting help with their baking and decorating business.

In short the Cake Circle with the Business Experts lined up, Done for You social graphics, companionship in the FB Group, Mindset/Lucky Dip sessions and Coffee with Karen Hour – is a superb resource to propel anyone wanting to save money and time whilst earning more from their craft.

This seems a really good deal – I am willing to bet it's expensive
Not at all...

Let's talk about the value

What could be the cost – if you had to purchase this help individually?
£36 Monthly Lucky Dip session
£80 Monthly business session with guest expert
£80 Monthly business session with business coach
£79 Group Coaching Session
£40 Facebook community support
£16 Warehouse Discounts
£80 Expert Directory
£79 Done for you Graphics for Social Media platforms
Over £490 Grand total value monthly
$45 Monthly Lucky Dip session
$100 Monthly business session with guest expert
$100 Monthly business session with business coach
$99 Group Coaching Session
$50 Facebook community support
$20 Warehouse Discounts
$100 Expert Directory
$99 Done for you Graphics for Social Media platforms
Over $600 Grand total value monthly

But since we wanted to keep the price of The Cake Circle as accessible to as many people as possible we are not charging $600 / $490 GBP a month, but just GBP £27 (inc vat) or USD $33 for outside the UK.

You can also save money by buying an annual subscription which will give you two months free of charge.

At $7.62 USD per week (or £6.23 GBP) – this is less than the cost of a visit to a coffee shop and buying a weekly coffee and slice of cake! And the equivalent weekly fee works out even cheaper with the discount of two months free for our annual members.

What better way to get the support that both you and your cake business will benefit from?

But that is not all The Cake Circle offers...

There are no less than 4 massive bonuses too – worth over 8 times more than the value of your monthly core content.

First Bonus

Cash for Cakes Course
As a gift to all members we are adding in as a bonus our Flagship programme Cash For Cakes.

Yes. You heard correctly. A $497 USD (£365 GBP) value programme is being added in for FREE.
Why would we do that? Because we want you to get the best possible results from being a member.

In the Cash For Cakes Bonus we examine:
  • What designs you are best at
  • What you want to achieve with your business
  • Beliefs around money and most importantly how to price
  • Time as well as ingredients
  • Unique 10 Step Pricing System
  • Plus sized Cake Calculator (valued at $24.99 / £18.00)
  • Ways to find new customers
  • 7 Step Sales wheel examining ways to secure sales
  • Templates and worksheets
  • What a new business needs to have in place
We feel that adding in Cash For Cakes programme along with the business and craft expert help being given in The Cake Circle will give any member a huge opportunity to launch their business into the stratosphere!
You have a choice...
When I asked many cake decorators recently what their biggest challenges were – I got a lot of answers. I will be covering the problems and challenges they revealed in The Cake Circle membership.

You can choose to continue struggling with pricing for each cake, and greatly undervalue your time... causing you to get overwhelmed, overworked, and fed up with a hobby you once enjoyed.

And maybe you'll eventually hit your huge business goals using the "bake until you drop" method, maybe you won't.

But the truth is... I don't want that for you.

And I don't think you want that either, or you wouldn't be on this page...

Second Bonus

Cake Calculator premium version included
Included within Cash for Cakes is a premium version of our world-famous Cake Calculator file. The lite version of this Calculator has been sold into 54 countries worldwide and costs £18/$25 on our website.
  • Premium version of The Cake Calculator
  • Add recipe and shopping costs
  • Calculates a Cost per Slice
  • Deposit and final Balance due
  • Add in optional % profit
  • Works in any decimal currency
  • Confident pricing including adding in a cost for your time.
Just arming you with a simple Cost Per Slice to discuss with a customer, makes a far simple cost discussion and potential order agreement with a customer.

Third Bonus

Success Pathway
Most other memberships which are crammed full of overwhelming information, but The Cake Circle has a structured path to follow.
  • Clear Success Pathway to signpost what area of business to focus on next
  • Downloadable trackers to check your progress
  • Save time with our unique laser focused trainings
  • Succeed faster with less effort
Advance your current cake business journey but with clarity. You cannot purchase the Success Pathway anywhere else. But its value is priceless

Fourth Bonus

The Craft and Cake Business Makeover recordings

The Cake Circle contains bonus recordings from a challenge CakeCoachOnline ran a couple of months ago.

There are 7 recordings in total.

I spoke at Cake International Summer Carnival and have included this content on Cake Pricing – pre-recorded just for The Cake Circle.

The four business sessions are

  • Cake Pricing and Your Time
  • Time management and Work-Life Balance
  • Getting Organised with customers, orders and social media
  • Getting Organised with customers, orders and social media

The three craft sessions included are

  • Achieving dark colours with buttercream
  • A striped cake tutorial
  • Pro tip for amending a mishap
  • Getting Organised with customers, orders and social media

These bonus recordings give powerful assistance to anyone starting or running a home baking business.

If you bought these 7 recordings separately you would pay £20 each – so £140 outlay as a total is a very conservative estimate at the very least.

Fourth Bonus

Expert Archive

There are now over 48 videos of guest business and craft experts combined. All these are in the Archives and available for our members to view at their leisure.

$453USD/£365GBP Cash for Cakes
$43 USD/ £35 GBP Cake Calculator premium version
Success Pathway
$1788USD / £1440 GBP Expert Archive

So on top of the core content value of £$600 USD / £490 GBP every month, there is an additional $2285 USD / £1840 GBP of value, which you can access as a member.

So not only are you saving a huge amount every month, but also getting outstanding value and help for your cake and home baking business too.

Sign up for £27/month or SAVE MONEY
by buying annual for £270/year.
Please note: Subscription includes vat @20%
Please add your name to our WAITLIST to be notified by e-mail, as soon as we re-open our doors to The Cake Circle.
So you can either:
1) Swallow up your precious family time, whilst not getting paid properly, while having little profit to show for all of your hard work and skill...
2) You can implement a tested and PROVEN system that is designed to propel your professional at-home cake business forward! With the support, encouragement and guidance from our team of experts. Who are willing to answer all your questions and show you the right direction you need to go to reach success.
If you want to stop under-cutting yourself, and start charging your customers properly...

If you want a REAL business that allows you the total flexibility of being at-home to raise your family...

If you want to not just dream of income goals, but accelerate past them using a structured plan...

Then this is the next step you need to take for your future:

Sign up for £27/month or SAVE MONEY
by buying annual for £270/year.
Please note: Subscription includes vat @20%
Please add your name to our WAITLIST to be notified by e-mail, as soon as we re-open our doors to The Cake Circle.
We truly only want delighted customers and are therefore offering a 30 day money back guarantee.

If you are disappointed with your purchase and would like a refund please contact us - and your refund will be dealt with speedily and without grumpiness!
What others have said about CakeCoachOnline ...

"The Cash For Cakes System will definitely make me more successful!"

Recently I've also signed up for the Cash for Cakes online course. I've completed the first month's module which deals with starting up a cake business, figuring out the market you are aiming for, setting up an action plan and more.

The course has made me think of things I'd never considered regarding my business and I think as the course goes on I am going to learn a lot that will definitely make me more successful.

Whether you're just starting out or been making cakes for a while but are unsure as to how to run the business side of things, I'd definitely recommend checking out all that's on offer from Cake Coach Online.

Jane Ibbs

"The BEST online business kit so far. This is the ONLY tool needed"

I have been baking for the past 10 years but my focus has only been on developing recipes and merely baking cakes for others. Pricing was based on what I feel was right, and of course when doing business with friends, I wouldn't want them to think that I overprice my cake although at times I realize now that I was hardly making any profit!

I also didn't have enough ideas on how to make this passion of mine really, really work. I was actually looking for a tool to help me with pricing my new cakes and desserts when I saw your advert online.

What I got was more than what I paid for. Marketing, Costing, advertising, planning, etc. etc. are what I have also learned from your program! You have successfully made all these topics easy to understand in relation to the business of baking!

I have bought a few online kits on helping bakers run their business but this is the best so far. I would recommend that this is the ONLY tool needed by them!

M. Shariff – Malaysia
My dear you are a genius. You have opened my eyes to easily jotting down all of my monthly fixed charges and being able to include them in my cake calculations for my per serving charge. I'm extremely grateful to you and that I found your system. I foresee my business growing in a fast pace. Thank you!

G Dennis - USA
Loving your product so much, I have advertised it to all the fellow bakers I find online. Bless and thank u for making it so much easier

Cara Dawson - Australia
P.S. Yes – I'm a REAL cake professional, who has built a REAL business...
(I'm not some nameless, faceless person. You'll get a direct response from me and other experts should you have a question. Call me old-school, but I still believe in taking care of people with good old-fashioned personal customer service.)

P.P.S. The small investment amount monthly is a tiny fraction of what it is COSTING you each and every month to not be hitting your Cake Business goals. Every month that you AREN'T making your financial goal...that's the amount that you're paying out as a penalty of not having your business set up and operating correctly. Imagine – it is just the price of a nice mug of coffee and a piece of cake per week.

How many more months will you allow your potential to slip through your fingers?

Get your business going in the right direction using our expert guidance coupled with our techniques, and you will already be on the road to using your membership investment wisely. ;)

P.P.P.S. Remember – this is a totally risk-free offer, because I'm putting ALL of the risk on me.

I'm offering a 30-Day money-back guarantee, which means you can try it out, and decide if you like it.

So join the membership and get the course as an added bonus. Join our sessions and soak up the course material. Put it into ACTION. And use the techniques to go set up your business and start filling cake orders!
Frequently Asked Questions
What if I want to cancel after a while? What do I do then?
You just let us know and we will ensure that your subscription is cancelled – and whilst we would be sad for you to go, we will wish you well on your baking journey.
Is there a money back guarantee?
Yes, you can order risk free today and take a full 30 days to go through the training and decide whether this is right for you. If for any reason or no reason at all you find that this isn't for you, simply send us completed worksheets from Module 1 and 2 of Cash for Cakes plus an email and we'll refund your entire investment. That means you don't even have to decide today. Buy today and take the next 30 days to decide whether this is right for you.
When will I get access to the training?
As soon as you place your order you will get an email with your logins and password and an invite to the Facebook community which means you can access the membership area for your Cash for Cakes bonus minutes from this very moment.
How long do I have access to the programme?
You have access to the training for as long as you remain a member in good standing. If you cancel your access is revoked.
I want to purchase in a currency other than dollars or sterling. Is this possible?
When you purchase your debit/credit card will be charged in your home currency, at the exchange rate prevailing at the time of purchase, so it is easy to purchase in dollars yet pay in the currency of your homeland.
Are you ready to take the leap from hobbiest to THRIVING Aspiring Cake Biz Owner?
By taking this small step and filling the gap, you can avoid the failure that swallows up over half of the cake decorating businesses.

ARM yourself with the business knowledge, skills and tips from experienced Business Owners, that can take you from struggling – to thriving.

I'll see you inside.


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