We help cake decorators who are overworked, underpaid and frustrated to turn their passion into a profitable and successful business.
... Even if you have never done it before
Please note: subscription prices include VAT.
Is this you?
It's time to get more cake orders to design, while getting paid properly as a professional Cake Decorator & Home Baker!
There's a glaring problem I've noticed in the cake and baking world...
Most cake decorators who think they would like to move their hobby into a proper business are confident and highly-skilled as a baker...
...but they've never developed the "skills" needed to ask for money and get paid their true worth.
And without the right objectives, intentions or help this can lead to a painful sequence of events:
- Guessing prices, Discounting and Price Wars – all of which undervalue your time and talent.
- Taking on wrong clients and filling ANY orders – creating exhaustion and frustration for a skill you once loved.
- Sitting and waiting for new orders, rather than having potential customers come to YOU!
- Or having a completely full order book, working until the early hours of the morning and realising you still are not making any money for your troubles.
When this happens, you haven't created a business... you've created a nightmare that you can't possibly enjoy.
Here is the TRUTH...
If you're serious about turning your cake baking and decorating skills into a lucrative business, you need both skill AND a solid business foundation. And most importantly, you need to learn how to earn more whilst working less too.
And without the information to make changes to what you are currently doing – I am guessing that in one years time, everything will still be the same. Still unsure of prices, guessing the value of time, not knowing for sure how to sell your design to a potential customer, losing orders as a result – and so the merry-go-round continues.
You see....
I decided enough was enough...
We decided to create a safe place, a membership where people could communicate together and learn new skills and strategies. A place where experts will guide you gently in the direction you need to go - answering any questions along the way. Somewhere to learn about craft, business, and mindset skills and get the support and companionship you need – especially if you work from home alone.
And the CakeCoachOnline membership is called The Cake Circle.
Who is The Cake Circle Membership for?
It is for someone who...
- Adores what they do. But is nervous about pricing, marketing and selling.
- Would love to know how to earn more and work less hours.
- Feels like they are guessing when it comes to working out costs. Is unsure what to include for their time.
- Is heartily sick of bargain hunters expecting custom creations for the price of a supermarket cake. And does not want to give their work away for peanuts.
- Is afraid to overcharge and lose the opportunity to a competitor.
- Is unsure just how to get raving fans.
- Is unclear how to get new customers or even how to get old customers to order again.
- Wants to become more visible and look professional at the same time. But is unsure how.
- Needs help with their brand — and how to market themselves too!
- Would love to have the support of an expert giving them guidance every month.
- Needs support from understanding people to deal with unintentional dream crushers - friends and loved ones who see their dream business as just an expensive hobby.
- Would love some encouragement and companionship from people who know exactly what they are experiencing. Think how helpful a pep talk is to keep you in a positive frame of mind!
- Is looking for a place to ask questions and get answers on everything baking and cake business building. And have a few laughs, too.
- Appreciates that there is a lot more to building a business.
- Wants to increase a positive mental attitude to attract great things into their day to day lives. Realizes that this could impact their working day plus have a ripple effect into their home lives and loved ones too.
- Is willing and eager to learn new things.
Hi - I am Karen MacFadyen and I have worked with creative designers, all my life, organizing them, encouraging them and advising them on how to run a successful business and a little while ago, I realized I could help cake designers/decorators to do exactly the same.
I am qualified in City & Guilds Sugarcraft, a teaching certificate and Business Coaching – as well as small business skills gained from working with designers for many years.
I want to share with you all the tricks of the trade and the short cuts I created whilst running small businesses. Time saving strategies and techniques that truly help to get the laborious work done quicker, leaving more time for the creative bits that you love or time with your loved ones.
So I have put together the Cake Circle – as a regular support for our cake decorators and home bakers.
What is included in the Cake Circle Membership?
- An Expert Master Class a month
We have experts literally clamouring to come and be part of this. What makes this membership extra special is the fact that you will be able to ask questions of the experts, rather than just listen to their expertise. This is perfect for any cake decorator wanting to move the needle on their business. All sessions will be recorded – so you can catch up any time if you can't make the live broadcast.
Experts already lining up are:
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Branding and graphics
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Allergens
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Cookie business online
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Food Photography
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Organizing money
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Pinterest
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Sales and Confidence
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Social Media for Food Industry
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Video photography
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Work Life Balance
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Canva
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Running a bakery/cafe
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Legal help
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Food packaging/labelling
And these are for starters - there are lots more on their way and a few special surprises already in the membership awaiting you too!
- A 'Lucky Dip' Session MonthlyThis could be a craft demonstration, a members spotlight, a mindset session or hints & tips for your business.
All sessions are helpful, illuminating and a brilliant aid for any cake business owner.
- A Business Skill Session (monthly)Get hints and tips along with fresh ideas from our qualified business coach Karen. Save time and money discovering shortcuts and gain confidence whilst you grow your cake business too.
- A 'Coffee with Karen' session a month
This is your opportunity to meet with other members and ask any questions that you like. At the end of the day, working on your own from home can be a lonely business. How nice to have some understanding people to chat to and get their thoughts and ideas too.
- A private Facebook group specially for The Cake Circle Members
This is a place to hang out with other members and get support and encouragement. Some of our cake-loving guest experts are available in this private group too. So answers to your questions are fast and easy. We don't want any of our members stuck on their journeys.
- Monthly discount codes for your supplies
Get a discount for your baking and cake decorating with our discount codes to your favourite equipment warehouses online. We already have CakeCraftWorld (10% discount UK) and The Cake Decorating Company (10% discount UK) plus BakeDeco (USA) on board - with ongoing discounts for our Cake Circle Members. And more are being added too.
I think you can agree - there is a huge amount on offer with The Cake Circle membership for any aspiring cake decorator/home baker wanting help with their baking and decorating business.
Let's talk about the value
But since we wanted to keep the price of The Cake Circle as accessible to as many people as possible we are not charging £160 a month, but just £24 (inc vat) or USD $24 for outside the UK
So how about being able to access £160 worth of value for just £24 (inc vat) each and every month.
At £5.54 per week – this is less than the cost of a visit to a coffee shop and buying a weekly coffee and slice of cake!
What better way to get the support that both you and your cake business will benefit from?
But that is not all The Cake Circle offers...
There are no less than 5 massive bonuses too – worth over 8 times more than the value of your monthly core content.
First Bonus
Cash for Cakes Course
Yes. You heard correctly. A $497 USD (£365 GBP) value programme is being added in for FREE.
In the Cash For Cakes Bonus we examine:
- What designs you are best at
- What you want to achieve with your business
- Beliefs around money and most importantly how to price
- Time as well as ingredients
- Unique 10 Step Pricing System
- Plus sized Cake Calculator (valued at $24.99 / £18.00)
- Ways to find new customers
- 7 Step Sales wheel examining ways to secure sales
- Templates and worksheets
- What a new business needs to have in place
You have a choice...
You can choose to continue struggling with pricing for each cake, and greatly undervalue your time... causing you to get overwhelmed, overworked, and fed up with a hobby you once enjoyed.
And maybe you'll eventually hit your huge business goals using the "bake until you drop" method, maybe you won't.
But the truth is... I don't want that for you.
And I don't think you want that either, or you wouldn't be on this page...
Second Bonus
Cake Calculator premium version included
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Premium version of The Cake Calculator
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Add recipe and shopping costs
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Calculates a Cost per Slice
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Deposit and final Balance due
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Add in optional % profit
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Works in any decimal currency
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Confident pricing including adding in a cost for your time.
Third Bonus
Success Pathway
- Clear Success Pathway to signpost what area of business to focus on next
- Downloadable trackers to check your progress
- Save time with our unique laser focused trainings
- Succeed faster with less effort
Fourth Bonus
The Craft and Cake Business Makeover recordings
The Cake Circle contains bonus recordings from a challenge CakeCoachOnline ran a couple of months ago.
There are 7 recordings in total.
I spoke at Cake International Summer Carnival and have included this content on Cake Pricing – pre-recorded just for The Cake Circle.
The four business sessions are
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Cake Pricing and Your Time
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Time management and Work-Life Balance
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Getting Organised with customers, orders and social media
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Getting Organised with customers, orders and social media
The three craft sessions included are
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Achieving dark colours with buttercream
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A striped cake tutorial
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Pro tip for amending a mishap
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Getting Organised with customers, orders and social media
These bonus recordings give powerful assistance to anyone starting or running a home baking business.
If you bought these 7 recordings separately you would pay £20 each – so £140 outlay as a total is a very conservative estimate at the very least.
Fifth Bonus
Expert Archive
Our archive has been filling up since we started. There are now 12 months of guest business experts, business sessions with our qualified business coach and 12 months of craft trainings in our archives. All these are available to our members to review at their leisure.
Archive value £720
So, lets look at the value of The Cake Circle including these five incredible bonuses.
We already have the core monthly sessions each and every month valued at £160.
But now we are including extra bonuses
So on top of the core content value of £160 every month, there is an additional £1260 of value, which you can access as a member.
So not only are you saving a huge amount every month, but also getting outstanding value and help for your cake and home baking business too.
So you can either:
OR
If you want a REAL business that allows you the total flexibility of being at-home to raise your family...
If you want to not just dream of income goals, but accelerate past them using a structured plan...
Then this is the next step you need to take for your future:
So....
100% MONEY BACK GUARANTEE
We truly only want delighted customers and are therefore offering a 30-day money-back guarantee. If you are disappointed with your purchase and would like a refund please contact us, all that we ask is that you submit the first two modules worksheets of Cash for Cakes along with a short email requesting your refund – and your refund will be dealt with speedily and without grumpiness!
"The Cash For Cakes System will definitely make me more successful!"
Recently I've also signed up for the Cash for Cakes online course. I've completed the first month's module which deals with starting up a cake business, figuring out the market you are aiming for, setting up an action plan and more.
The course has made me think of things I'd never considered regarding my business and I think as the course goes on I am going to learn a lot that will definitely make me more successful.
Whether you're just starting out or been making cakes for a while but are unsure as to how to run the business side of things, I'd definitely recommend checking out all that's on offer from Cake Coach Online.
Jane Ibbs
I have been baking for the past 10 years but my focus has only been on developing recipes and merely baking cakes for others. Pricing was based on what I feel was right, and of course when doing business with friends, I wouldn't want them to think that I overprice my cake although at times I realize now that I was hardly making any profit!
I also didn't have enough ideas on how to make this passion of mine really, really work. I was actually looking for a tool to help me with pricing my new cakes and desserts when I saw your advert online.
What I got was more than what I paid for. Marketing, Costing, advertising, planning, etc. etc. are what I have also learned from your program! You have successfully made all these topics easy to understand in relation to the business of baking!
I have bought a few online kits on helping bakers run their business but this is the best so far. I would recommend that this is the ONLY tool needed by them!
M. Shariff – Malaysia
G Dennis - USA
Cara Dawson - Australia
(I'm not some nameless, faceless person. You'll get a direct response from me and other experts should you have a question. Call me old-school, but I still believe in taking care of people with good old-fashioned personal customer service.)
P.P.S. The small investment amount monthly is a tiny fraction of what it is COSTING you each and every month to not be hitting your Cake Business goals. Every month that you AREN'T making your financial goal...that's the amount that you're paying out as a penalty of not having your business set up and operating correctly. Imagine – it is just the price of a nice mug of coffee and a piece of cake per week.
How many more months will you allow your potential to slip through your fingers?
Get your business going in the right direction using our expert guidance coupled with our techniques, and you will already be on the road to using your membership investment wisely. ;)
P.P.P.S. Remember – this is a totally risk-free offer, because I'm putting ALL of the risk on me.
I'm offering a 30-Day money-back guarantee, which means you can try it out, and decide if you like it.
So join the membership and get the course as an added bonus. Join our sessions and soak up the course material. Put it into ACTION. And use the techniques to go set up your business and start filling cake orders!
100% MONEY BACK GUARANTEE
We truly only want delighted customers and are therefore offering a 30-day money-back guarantee. If you are disappointed with your purchase and would like a refund please contact us, all that we ask is that you submit the first two modules worksheets of Cash for Cakes along with a short email requesting your refund – and your refund will be dealt with speedily and without grumpiness!
| What if I want to cancel after a while? What do I do then? |
| Is there a money back guarantee? |
| When will I get access to the training? |
| How long do I have access to the programme? |
| I want to purchase in a currency other than dollars or sterling. Is this possible? |
